April 15, 2025| Written by Bronwen Huron

Trust doesn’t just appear.
It’s built in the quiet moments — before things go wrong.
And it’s tested in the loud ones — when they do.

I started my career as a bedside nurse on an inpatient cardiac floor.
I worked in life-and-death situations.
I built trust by showing up, staying calm, and finding solutions when things didn’t go as planned.

Even though events aren’t life and death (even if they feel like it sometimes), that background shapes how I lead now — especially when the pressure’s on.

At Bronwen Consulting, we produce complex, high-stakes event activations.
And no matter how well you plan, something will go off script.

  • A last-minute change

  • A missing cable

  • A panicked partner

  • A tech fail mid-demo

  • A room full of people… and no lights

(Yes, that’s a real story. The room went black. The monitors glowed. And people assumed it was part of the show. Why? Because they trusted us.)

What I’ve Learned About Trust

Trust is built when:

  • You show up consistently — not just confidently

  • You communicate clearly — especially under pressure

  • You build redundancy — not just flash

  • You make space for other people’s anxiety — without absorbing it

  • You can pivot without panic — and solve without blame

Events test that kind of trust in every direction:

  • Between partners

  • Between teams

  • Between companies and their customers

And when things go sideways (because they will), your people will look around and ask:

"Who’s holding this together?"
"Who’s thinking clearly?"
"Who’s making the next move?"

That’s where we come in.

Flawless Events Aren’t Just Beautifully Run.

They’re deeply trusted.

Let’s build that kind of experience —
on the floor, with your partners, and across your team.