There’s a paint color used at Disney parks called "Go Away Green."

It’s a nondescript, barely-there shade that blends into foliage, fences, and backstage infrastructure.
It’s not meant to stand out.
It’s meant to disappear.

Because the people who design Disneyland know something a lot of event teams forget:

Not everything has to be highlighted.
But everything should be designed.

In the rush to plan big, impressive activations, it’s easy to focus only on what’s visible:

• The signage

• The stage

• The demo

• The content

But your audience still experiences everything else too —
the transitions, the gaps, the backstage logistics, the awkward pauses.

And when those moments aren’t thoughtfully designed?
They don’t disappear.
They distract.

At Bronwen Consulting, We Design the Invisible Too.

We spend just as much time designing the "in-between" as we do building the showcase moments.

That means:

• Creating calm, intentional transitions between demos and sessions

• Building natural flow for staff, speakers, and partners

• Designing back-of-house areas that support the team without disrupting the story

• Making sure even the unnoticed elements still feel like they belong

Because you’d be surprised how many great moments are sabotaged by the space around them:

• A bad mic handoff

• A distracted moderator

• A cluttered tech table visible in the corner

• A sponsor activation bleeding sound into the next experience

It doesn’t have to be that way.

Disney doesn’t rely on magic.
They rely on deep attention to detail — even for the parts guests never notice.

When I worked on the Interoperability Showcase, people used to walk in and say:

"Ahh... this feels nice."
"I don’t know why, but it feels different in here."
"It feels... hopeful."

And once, someone even said:

"This feels like a Disneyland Bronwen would design."

I choose to take that as a compliment.

Because what they were feeling wasn’t accidental.
It was the invisible — working for them, by design.

Let’s build that kind of experience for your next event.