Let Me Tell You Two Stories

You’ve probably seen both.

Story One: The Sponsorship Loop

A sponsor pays for space, signage, maybe even a logo on the lanyard.
Maybe they get a speaking slot.

They set up a booth.
They smile, scan badges, and wait.

They’ve invested in your event.
But they’re not really in your event.

They’re there — but not part of the story.
Not part of the conversations.
Not invited to participate in anything meaningful.

Story Two: The “Neutral” Room

I once sat in a roundtable with nurses, doctors, pharmacists, and a few consultants.
We were there to talk about what was wrong in hospitals today.

Before long, the conversation turned to an easy target:

"The EHR is the problem."
"If only the system worked the way we do."

And here’s the thing: I’ve worked with EHR integration teams.
Many of them are thoughtful, open to feedback, and trying to solve real problems.

But they weren’t there.
Because to keep the space “neutral,” vendors weren’t allowed in the room.

In both stories, the same thing happened:

Someone was asked to invest — but not invited to contribute.

• Sponsors fund the experience but aren’t woven into it.

• Technologists build the systems we’re frustrated by but aren’t allowed into the conversation.

• Partners show up — but can’t participate meaningfully.

We build tables — and then leave key players standing outside.

At Bronwen Consulting, We Design Experiences That Don’t Do That.

We build events, activations, and conversations that:

• Include all the people who touch the problem — so we can work toward real solutions

• Showcase collaboration between sponsors, partners, and professionals — not just logos

• Create trust through shared work — not siloed appearances

• Produce content that reflects the real complexity of the systems we operate in

Because here’s what happens when you don’t:

• Sponsors disengage.

• Technologists get blamed but can’t respond.

• Conversations get stuck in frustration instead of moving toward action.

And when that happens, everyone loses.

If We Want Better Stories, We Need Better Rooms.

It’s time to stop asking people to help set the table and then denying them a seat.

If we want meaningful events, aligned ecosystems, and stronger partnerships, we have to design for inclusion — not just attendance.

Let’s stop building rooms that feel full but are missing half the team.
Let’s build experiences that invite everyone who needs to be part of the story.

And let’s do it together.