A lot of product launches get stuck at the same point:
You know who your audience is.
You know what they care about.
You know what events they go to, the groups they belong to, and the topics they’re exploring.

But enabling your sales team to find the right targets — and enabling marketing to design real battle cards —
that’s a whole different step.

It’s where most teams trip.

Recently, I was consulting with a group launching a new product to a known market.
They had the right product.
They knew their space.
But they didn’t have a clear, confident way to prioritize who to call, when, and why.

So I built it for them — fast.

Here’s what I did (and how AI made it possible):

• I pulled together all the easy-to-access signals:

• Who attended the fall event

• Who came to webinars

• Who was part of industry projects

• Who was mentioned in related blogs

• Plus every point of contact the sales team had in the past year
  

• I used AI to aggregate, cross-reference, and structure the data —
  something that would have taken a human team weeks to even attempt manually.

• Then I ranked the list:

• What signals looked like our ideal client profile?

• What were the clearest indicators that someone was actively interested?

• I weighted each contact based on signal strength and recency —
  giving the sales team not just a list, but a priority map.

The results?

• We created a super-targeted, action-ready list — in days, not weeks.

• The sales team hit significantly higher meeting rates than with any previous method.

• Marketing had clear audience profiles to design better battle cards.

• The system could be expanded and updated easily — with over 20 data points, not just 2-3.
  

And the best part?
It wasn’t based on magic or secret data.
It was all public, team-owned, easy-to-access information — used smarter and faster.

This is what AI can do when it’s applied practically.

Not just speed.
Clarity. Prioritization. Strategy.

The kind of work that used to take entire teams weeks — now doable with the right workflows, a handful of tools, and some strategic brainpower.

Want results like this? Here’s how we can help:

• Learn how to build your own AI-enhanced workflows for targeting, marketing, operations, and more.

• Co-create smarter systems that multiply what your team can do.

• Or let us build the list for you — so you can start winning faster.

Good work doesn't happen by accident.
It happens by design.

And we’re here to help you design smarter — today.