Not Just Another Pavilion: How Bronwen Consulting Helped Bring the Interop + Smart Experience at HIMSS25 to Life

In a sea of booths and branded backdrops, it takes more than flashy graphics to spark real engagement. The difference isn’t just having the newest tech or the loudest mic—it’s about telling the right story, in the right way, to the right people.

That’s the kind of challenge we love.

At HIMSS25, Bronwen Consulting partnered with Informa to turn an underdefined concept into a show-stopping, strategy-aligned destination: the Interoperability + Smart Experience Pavilion. We didn’t just participate—we helped lead it from idea to impact.

From Vision to Reality

Originally a loosely scoped idea, the Pavilion became a powerful narrative hub through our leadership. We:

• Aligned use cases with HIMSS priorities and hot topics (TEFCA, QHINs, Smart Health).

• Brought clarity to booth operations, signage, and speaker content.

• Unified exhibitors around a shared story of health data in action.

From evolving the messaging model to architecting the physical and digital experience, Bronwen guided the Pavilion from concept to execution—with intention behind every detail.

What We Led

Program Strategy & Content Design
We shaped how Smart Health and Interop were experienced—connecting standards, demos, and vendor priorities into a single, walkable journey.

Cross-Team Leadership
We streamlined collaboration across Informa, HIMSS, and over a dozen vendors—rebuilding trust and keeping execution on track.

Sales & Marketing Enablement
We provided positioning strategy, competitive insight, and sales support tools to help vendors show up with clarity.

Visual Design & Branding
We designed all on-site graphics and built a real-time microsite for updates and social sharing:
Explore the Pavilion Hub

Onsite Support & Execution
We provided AV guidance, content formatting, and vendor coordination in real-time, adapting quickly to shifting show floor demands.

Closing the Loop

We believe a great event doesn’t end at breakdown. That’s why we also led the structured post-show debrief:

• Collected stakeholder and participant feedback

• Analyzed trends and vendor engagement

• Delivered a detailed report highlighting what worked and what to improve

Our reporting helped pave the way for smarter layout planning, higher visibility opportunities, and a stronger partner strategy for future events.

Why It Mattered

This wasn’t just a collection of booths—it was a curated environment where clinicians, public health leaders, vendors, and policymakers connected around real challenges and collaborative solutions.

Participants consistently cited our clarity, calm leadership, and ability to make a complex experience feel manageable and meaningful.

Even with limited space and tight timelines, the Pavilion left a lasting impression—and we were proud to help make it happen.

Looking Ahead

HIMSS25 was more than an event. It was a strategic reset—a proof of concept for what happens when storytelling, systems thinking, and standards expertise come together.

We didn’t just help the Pavilion run—we delivered a blueprint for what’s next.

Bring Us In

If you’re building something big—or bold—or just know your audience deserves more—we’d love to help.

Partner with Bronwen Consulting to bring clarity, structure, and creative strategy to your next event. From concept to execution to post-show insight, we’ll help you make it matter.