April 15, 2025| Written by Bronwen Huron
For Sales, Marketing, and Product Teams
You’ve secured the booth. You’ve got a speaking slot.
But now what?
Too often, events are treated like a checklist item — a flurry of effort with no real return. Everyone’s exhausted, no one’s quite sure what worked, and follow-up feels like guesswork.
At Bronwen Consulting, we turn those chaotic, high-stakes moments into strategic growth engines. Whether you’re sponsoring, speaking, demoing, or launching, we make sure your team shows up with clarity, confidence, and a plan that actually pays off.
What We Do
Pre-Event Strategy
Set the foundation for meaningful engagement.
We work with your team to define clear goals, shape compelling narratives, and design experiences that support every stage of the attendee journey.
Includes:
Event strategy and cross-functional goal alignment
Message development for demos, booths, and speaker sessions
Pre-event content and outreach planning
Partner and sponsor integration strategy
Audience journey mapping
Demo and Content Design
Turn your product into a story people remember.
We help you create demos that connect — not just with users, but with buyers, executives, and partners.
Includes:
Demo environment setup and scripting
Messaging tailored by persona or industry
Interactive components and takeaway content
Staff preparation guides and training resources
Full-team rehearsals and dry runs
Onsite Support
Keep everything running smoothly — and adapt fast when things change.
Whether we’re coordinating behind the scenes or on the floor with you, we support your team in real time so the experience stays aligned and impactful.
Includes:
Onsite coordination and triage
Last-minute updates to demos, decks, or messaging
Support for executives, SMEs, and partner teams
Real-time feedback and audience insight gathering
Post-Event Momentum
Don’t let the event end when the booth comes down.
We help you translate what happened into next steps — with content, insights, and follow-ups that keep the momentum going.
Includes:
Event recaps (blogs, videos, sales assets, and more)
Internal debriefs and synthesized insights
Follow-up messaging frameworks
Campaign integration and nurture planning
Business-focused metrics and reporting
Types of Engagements
We offer flexible support packages to match your goals and budget.
End-to-End Event Support
Strategy, demos, content, and onsite execution — we’re your partner from start to finish.
Demo and Messaging Package
For teams that need a compelling narrative and supporting assets — focused and effective.
Onsite Event Support
Ideal for high-stakes moments when you need experienced, strategic backup in real time.
Post-Event Content Sprint
Transform what you captured on-site into months of usable, high-value content.
Events We Support
We’ve supported teams at events hosted by Informa, HIMSS, RSNA, NACCHO, COACH, AAMI, and more — including direct collaborations with production partners like Freeman.
We understand the pressure of high-visibility moments, the internal politics that shape them, and the strategic potential they hold. Whether you're navigating a crowded exhibit hall or a tight speaker schedule, we help you show up with purpose and make it count.
Let’s Build an Event That Works for You
Whether you’re preparing for your biggest event of the year or want a better strategy for what’s next, we can help.