April 15, 2025| Written by Bronwen Huron

Let’s be honest: most booths are pretty.
Some are even busy.
But how many of them actually work?

I don’t mean just attracting traffic or handing out swag. I mean intentionally moving people — from passive awareness to real, qualified interest. From “that was cool” to “we need to talk.” That’s the kind of experience we design.

At Bronwen Consulting, we don’t just make things look good. We design how they function — how they connect to your campaigns, your partners, your story, and your funnel.

It starts before the booth is even built.

When we talk about experience design, we’re not just talking about what happens on the show floor.
We’re thinking bigger — and earlier.

Maybe that means pre-event webinars that warm up the audience. Maybe it means mapping out demo roles so your partners are aligned and ready. Maybe it’s the signage, the seating, or how your sales reps greet passersby. It all matters. And it all works together when you treat the booth as part of your marketing and sales motion — not a separate thing.

Our favorite tool? Integrated partner demos.

You know your product doesn’t exist in a vacuum. Neither should your event presence.
That’s why we love building integrated demos — ones that show how your solution works with others to solve real-world problems.

We help you pick the right storylines, partners, and personas. Then we design the flow, the roles, and the moments that bring it all to life — not just for the attendees, but for your internal teams who need to see it, too.

These aren’t static displays. They’re designed for action — crafted to make your value proposition crystal clear and give people a reason to lean in.

Check out what we’ve produced before.

The ROI? It’s real.

Done right, this kind of experience design shortens the path from lead to close.
It also makes it easier to follow up, nurture relationships, and create post-event content that keeps working long after the show ends.

And let’s be honest: proving event ROI is hard.
But when your booth experience is built around a real campaign strategy — with goals, roles, and a plan for how it connects to pipeline — you’ve got something you can actually measure.

Want to build an event presence that actually drives outcomes?
Let’s talk about what experience design can do when you treat it like the start of a relationship — not just a few days in a convention center.